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Privacy Policy

As used in this Privacy Policy, “PerfectPage” refers to all websites, mobile sites, applications, and other properties or services owned or operated by PerfectPage, LLC.

By visiting PerfectPage, viewing our content, attending or viewing any of our events or programs and/or using any of our services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.

What Does This Privacy Policy Cover?

This Privacy Policy is part of PerfectPage’s Terms of Service and covers the treatment of user information, including Personally Identifiable Information (defined below), obtained by PerfectPage, including information obtained when you access or log in to PerfectPage, and/or register for content, webinars, or the forum provided by PerfectPage.

This Privacy Policy does not apply to the practices of companies that PerfectPage does not own or control, or to individuals whom PerfectPage does not employ or manage, including any of the third parties to which PerfectPage may disclose user information as set forth in this Policy.

What Types of User Information Does PerfectPage Obtain?

PerfectPage may obtain the following types of information from you or concerning your computer or device (“Information”), which may include information that can be used to identify you as specified below (“Personally Identifiable Information”):

Name
Email Address
Mailing Address
Telephone Number(s)
Credit Card Information
Blog or Website URL
Social Networking Handle or Username
Photo
Demographic Information (e.g., age, gender, interests, and preferences)
Professional Title
Company
Industry
Activities or Content Viewed on PerfectPage
Information Collected Automatically ( detailed below )
Information Received from Third Parties ( detailed below )
In certain cases, we may request that you provide some of the Information identified above in order to obtain specific products or services (such as registering for a PerfectPage Traffic System or logging in to download PerfectPage reports). If you choose not to provide the Information we request, you may still use PerfectPage, but you may be unable to access certain features or services.

When you register to receive any products or services from PerfectPage or provide information to PerfectPage in any other manner, you agree to provide only true, accurate, current and complete information.

Information Collected Automatically

PerfectPage may automatically receive and log certain types of information when you visit or interact with our websites, services, mobile applications or other products, including:

Browser Information
Operating System Information
Mobile Device Information (e.g., device identifier, mobile operating system, etc.)
IP Address
Internet Service Provider
Content Viewed
Geographic Location
Connection Speed
Time of Visit
Referring Site, Application, or Service
Registration Time

Information Received From Third Parties

Events and Webinars

If you register for events or webinars provided by PerfectPage, we may receive Information about you from the service providers that host or process registration for these programs or that provide other services to support these programs (such as technical support), which may include certain Personally Identifying Information identified above.

Third Party Websites/Social Networking Sites

If you choose to use any third party website or service that is integrated with PerfectPage, including a third party social networking or blogging site, such as LinkedIn, Facebook, Twitter or WordPress (“Third Party Websites”) – or if you use any PerfectPage application provided through any Third Party Website – we may receive Information, including Personally Identifying Information, from such Third Party Websites, including, but not limited to:

Name
Nickname or Username
Photo or Graphic Avatar
Unique Third Party Website Identifier (e.g., Facebook User ID)
Biographical or Demographic Information (e.g. professional title, gender, college attended, etc.)
Likes and Interests
Contacts/Friends/Associations
Any Information That Is Publicly Available on Third Party Websites
For example, PerfectPage may offer the ability to use certain Third Party Websites to facilitate your registration on PerfectPage. We may also use information about your profile and connections on Third Party Websites to allow you to share or connect with your friends and contacts on PerfectPage or to personalize your experience. In addition, PerfectPage offers “plug ins” and “widgets” from various Third Party Websites that allow you to share PerfectPage content off of our service, as discussed in “Disclosure of Information to Third Parties”.

Your decision to use, or share with, a Third Party Website when accessing or using PerfectPage products and services is completely voluntary. PerfectPage is not responsible for compliance with the policies or practices of any Third Party Website. You should ensure that you are comfortable with the information such Third Party Websites may make available to PerfectPage by reviewing those Websites’ privacy policies and service terms, and by modifying your privacy settings and preferences on those Services.

Any information we receive from Third Party Websites will be governed by this Privacy Policy.

How Do We Use This Information?

We use the Information we obtain from or concerning you or your computer or device to provide PerfectPage products and services, fulfill your requests, improve our products and services, personalize and tailor your experience on PerfectPage, operate our business, and understand how users are engaging with PerfectPage.

In addition, we may use Information from or concerning you or your computer or device to facilitate the delivery of content or advertisements that we believe may be of interest to you, or to communicate with you about new or existing products and services or special offers. For example, we may periodically send promotional materials or notifications related to our products and services to the email address associated with your account.

PerfectPage’s Use of Cookies

PerfectPage may place “cookies” on your computer or device that may contain anonymous Information that is associated with you. Cookies are small text files a website uses to recognize users, and are typically placed on your hard disk by a web server. Cookies contain information that can later be read by a web server in the domain (here, PerfectPage) that issued the cookie to you or that, in some cases, can be read by a third party domain.

Our cookies may record Information about your use of PerfectPage so that we can provide a continuous and more personalized experience for you, including for one or more of the following purposes: to help identify visitors; assess usage patterns; identify preferences; control the display of ads; diagnose problems with our servers; gather demographic information; analyze trends and usage patterns; conduct research; deliver editorial content; record registration and personalized information; and otherwise administer PerfectPage products and services.

If you do not wish to have PerfectPage place and use cookies on your computer, you should set your browser preferences to refuse cookies before accessing PerfectPage. PerfectPage is not responsible for any failure by you or your browser to accurately implement or communicate your browser preferences or settings. If you choose to decline cookies, you may not be able to sign in or use other interactive features of PerfectPage that depend on cookies.

PerfectPage does not control and is not responsible for the use of cookies by its third party partners or advertisers. The use of cookies by some of these third parties is discussed below (see “Analytics Services”).

Reviewing and Modifying Your Personally Identifying Information

We offer several ways for you to update Personally Identifying Information that is obtained and stored by PerfectPage, or to change your account preferences on PerfectPage:

If you have an online account with PerfectPage, you can update or change your account information by emailing tyler@tylerewillis.com
You may unsubscribe to any of our e-mail updates or products by following the unsubscribe instructions in the body of any message (see Email or Text Message Communications )
You may contact us at tyler@tylerewillis.com.

Disclosure of Information to Third Parties

PerfectPage may disclose Information (including Personally Identifying Information) from or concerning you or your computer or device to third parties in the circumstances described below. By visiting, accessing, attending or using PerfectPage’s products, services or events, you consent to the disclosure of your Information to certain categories of third parties in the manner described below. This Privacy Policy does not apply to the policies or practices of any of these third parties.

Corporate Subscriptions

If your employer or another party provides you with a subscription to PerfectPage Traffic System, we may notify the provider when you access or use your subscription. When providing such notices, we may disclose Personally Identifying Information, such as your name or email address.

Service Providers

PerfectPage relies on third party vendors and service providers to provide support and assistance for its products, services and events (“Service Providers”), and we may disclose your Information (including Personally Identifying Information) to these Service Providers to the extent necessary to support our products, services or events, or as otherwise set forth below.

Payment Processors

PerfectPage uses third party payment processors, including PayPal, CyberSource, Litle, Stripe, and Authorize.net, to process financial payments for certain PerfectPage services. When you make payments to PerfectPage and/or obtain certain PerfectPage products or services, PerfectPage may transfer certain Information (including Personally Identifying Information) to these payment processors for the sole purpose of facilitating the payment transaction, such as your Name, Address, and Credit Card Information.

Event Registration

PerfectPage uses third parties, such as EventBrite, to process registration for PerfectPage events and programs. PerfectPage may provide your Information (including Personally Identifying Information) to such registration services when you register for a PerfectPage event or program. In addition, as discussed below, PerfectPage (or its third party registration service) may provide your Information (including Personally Identifying Information) to companies that sponsor or underwrite portions of an event that you register for, attend, or view.

Web Hosts

PerfectPage website services are hosted by WP Engine, an enterprise web publishing platform. All Information obtained and stored by PerfectPage’s websites ( see What Types of User Information Does PerfectPage Obtain?) is processed and stored on servers that are owned and operated by WP Engine.

Webinars

PerfectPage uses third parties, such as GoToWebinar, Wufoo, and Wistia, to process registration and/or host and provide technical support for PerfectPage webinars. If you register for and/or download or view a PerfectPage webinar, PerfectPage may provide your Information (including Personally Identifying Information) to these third parties to facilitate registration and access to the webinar. In addition, as discussed below, PerfectPage (or its third party registration service) may provide your Information (including Personally Identifying Information) to companies that sponsor or underwrite portions of a webinar that you register for, download, or view.

Third Party Sponsors

If you have elected to register for one of our sponsored webinars or events, or to access research or content from PerfectPage, we may share your Information (including Personally Identifying Information) with business partner(s) and/or sponsor(s) of the webinar, event, research and/or content. You agree that these sponsor(s) and/or business partner(s) may use your Personally Identifying Information to contact you to provide additional information about their products or services.

Third Party Websites

PerfectPage offers the ability to share PerfectPage content on Third Party Websites, including social networking and blogging services such as LinkedIn or Facebook, through “plugins” or “widgets” (such as LinkedIn’s “in” button or Facebook’s “Like” button). When you elect to share content and information with others on Third Party Websites, PerfectPage may transmit your Information (including Personally Identifying Information) to such Third Party Websites. This Information may be visible on the Third Party Website to anyone who has access to that content or Information. Your decision to share information in this manner is completely voluntary. You should ensure that you are comfortable with how Third Party Websites may share your Information by reviewing their privacy policies and/or modifying your privacy settings directly on those Third Party Websites.

URL/Referrer Header Information

When you visit PerfectPage websites, certain information about the content or activities you have engaged in on PerfectPage may be reflected in the Uniform Resource Locator (“URL”) for the page you are viewing on PerfectPage (i.e., the Internet “address,” commonly displayed in the browser window). For example, the date or title of an article you are viewing may appear in the URL for that page. In addition, if you are logged into a PerfectPage account, certain account information (may be visible in the URL when you visit your account on PerfectPage. If you leave PerfectPage to visit a third party website, including when you click on an advertisement or link or when you share information through a social plug-in (like the Linked In “in” button), the information contained in the URL may be transmitted to the third party website by your browser.

Advertisers and Analytics Services

As discussed in (“Third-Party Advertising on PerfectPage”), PerfectPage uses third party advertisers, including ad networks, to provide advertising on its websites. In addition, as discussed in (“Analytics Services”), PerfectPage uses third party analytics products to obtain information about how users are using and interacting with PerfectPage. These third parties may receive Information (including Personally Identifying Information) from PerfectPage as discussed in greater detail in (“Security and Protection of Personally Identifying Information”).

Law Enforcement/Legal Process

We may disclose your Information (including Personally Identifying Information) when we believe in good faith that disclosure is necessary to comply with any law, regulation or legal request; enforce, apply, or investigate breaches of our terms of use and other agreements; respond to public requests; or protect the rights, property, user experience or safety of PerfectPage, our employees, our users, or others. This can include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Comments and Public Posts; Sharing on Third-Party Websites

PerfectPage encourages active participation by users, including through comments on PerfectPage. However, please be aware that if you voluntarily disclose Information, personal or otherwise, on PerfectPage, that Information can be viewed, collected and used by others, including other users, search engines, advertisers, third party applications developers, and anyone with access to PerfectPage. PerfectPage has no control over the use, collection or disclosure of any Information that you post publicly on PerfectPage.

Change of Control

If PerfectPage, or substantially all of its assets, is acquired by another company or party, user Information will be one of the assets transferred or acquired by the purchaser. You acknowledge that such transfers may occur, and that any purchaser of PerfectPage or its assets may continue to collect, use and disclose your Information as set forth in this Policy.

Third-Party Advertising on PerfectPage

PerfectPage may allow third party advertising serving companies, including ad networks (“Advertisers”), to display advertisements or provide other advertising services on PerfectPage. These third party Advertisers may use techniques other than HTTP cookies to recognize your computer or device and/or to collect and record demographic and other Information about you, including your activities on or off PerfectPage. These techniques may be used directly on PerfectPage. Please keep in mind that your web browser may not permit you to block the use of these techniques, and that browser settings that block conventional cookies may have no effect on such techniques.

Advertisers may use the information collected to display advertisements that are tailored to your interests or background and/or associate such information with your subsequent visits, purchases or other activities on other websites. Advertisers may also share this information with their clients or other third parties.

PerfectPage has no responsibility for the technologies, tools or practices of the Advertisers that provide advertising and related services on PerfectPage. This Privacy Policy does not cover any collection, use or disclosure of Information by Advertisers who provide advertising and related services on PerfectPage. These Advertisers’ information gathering practices, including their policies regarding the use of cookies and other tracking technologies, are governed entirely by their own privacy policies, not this one.

PerfectPage currently may be using one or more of the following Advertisers to provide advertising and related services on PerfectPage. If you would like to know about their information gathering and privacy practices, please visit the links below

PerfectPage uses the Standard Terms and Conditions set forth by the Internet Advertising Bureau (IAB). See Standard Terms and Conditions

Analytics Services

In addition, PerfectPage uses third party analytics providers and products to obtain, compile and analyze Information (that may include Personally Identifying Information) about how users are using and interacting with PerfectPage. PerfectPage may provide Information (including Personally Identifying Information) to these analytics providers for the purpose of obtaining statistics and other information about how users are using and interacting with PerfectPage. These analytics providers may use tracking techniques other than HTTP cookies to recognize your computer or device and/or to collect or compile this information. These techniques may be used directly on PerfectPage. PerfectPage has no responsibility for the technologies, tools or practices of the third parties that providing analytics products and services to PerfectPage. Please also keep in mind that your web browser may not permit you to block the use of these techniques, and that browser settings that block conventional cookies may have no effect on such techniques.

Security and Protection of Personally Identifying Information

We have implemented reasonable security measures and practices in an effort to protect the confidentiality of your Personally Identifying Information (other than Personally Identifying Information that you have elected to disclose to others). However, no security system is impenetrable. It may be possible for third parties to intercept or access information you provide to PerfectPage. PerfectPage cannot guarantee the security of your Personally Identifying Information, nor can we guarantee that information you supply will not be intercepted while being transmitted to PerfectPage. It is important for you to protect against unauthorized access to your password(s) and computer or device, and to log off when using any shared computer.

Email or Text Message Communications

We may contact you by e-mail, text message or other equivalent electronic communications if you access PerfectPage products or services or register for events, webinars or other content or services provided by PerfectPage. By visiting or using PerfectPage content, products or services, or registering for or attending PerfectPage events or webinars, you specifically consent to the receipt of these e-mail or text message communications. If you do not want to receive emails, text messages or other communications from us, please notify us by email at tyler@tylerewillis.com and include sufficient information for us to identify your account, including your Name, Email Address (or Cellphone Number) and the specifics of your request. If you unsubscribe, PerfectPage may still contact you via email or text message for administrative purposes or concerning any products, services or events for which you have registered or are using.

Changes to the Privacy Policy

PerfectPage retains the discretion to amend or modify this Privacy Policy from time to time. Use and disclosure of Information we obtain is subject to the later of: (1) the Privacy Policy in effect at the time such Information is collected or (2) any subsequent Privacy Policy of which you have notice. If we make material changes to the way we collect, use or disclose Personally Identifying Information, we will notify you by posting a clear and prominent announcement on PerfectPage or through a direct communication. Your continued access to or use of PerfectPage following notice of material changes to this Privacy Policy shall constitute consent to any amendments and/or modifications. Your use of PerfectPage is entirely voluntary, and you may discontinue use of PerfectPage at any time.

How to Contact Us

PerfectPage welcomes any questions or comments you may have regarding this Privacy Policy or its implementation. Any such questions or comments should be submitted via email to tyler@tylerewillis.com or directed to the address below. We will undertake reasonable efforts to resolve or address your concern.

PerfectPage, LLC
ATTN: Privacy
304 Holly Road
Edgewater, MD 21037

Effective Date of this Privacy Policy

This Privacy Policy is effective as of January 28, 2017.